Fitz immortalized McFarlane-style – again

Posted by Darren Urban on June 6, 2011 – 11:23 am

Earlier this year, comic book/toy tycoon Todd McFarlane — whose offices are just down the street from the Cardinals’ Tempe complex — hosted Cardinals wide receiver Steve Breaston for a visit. It was a natural, because Breaston is such a huge comic book fan.

What is also natural is McFarlane’s SportsPicks line of figurines delving back into the market of another Cardinals’ wideout. So here on, we unveil for the first time publicly a photo of the McFarlane’s latest Larry Fitzgerald figure, one of Fitz running downfield and moving the ball from his right to his left hand (don’t want to get stripped by a defender, after all).

The first SportsPicks Fitz came out early in 2008, with Fitz diving for the pylon. About a year later, Fitz ended up making McFarlane a fortune-teller when he did practically the same move against Carolina in the playoffs:

Later, SportsPicks also re-issued the Fitz dive with Fitz in his college uniform of the Pittsburgh Panthers. Now comes the new Cardinals version, which will be on sale in September as part of the NFL 27 series from McFarlane Toys and, I’m sure, be in plentiful supply at the McFarlane store in the Westgate Center right next to University of Phoenix Stadium (or at the online store at, with feedback through his Facebook or Twitter pages).

Obviously, I haven’t had a chance to talk to Fitz about this, but my experience in the past is that guys usually don’t mind having a mini-me of them out there. It says a lot about Fitzgerald’s reputation that McFarlane has gone back to him a couple of times too — these are marketed well beyond the boundaries of Arizona. Fitz truly has star power.

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